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The Big Screen Alternative: A case for taking your event to the movies

The Big Screen Alternative: A case for taking your event to the movies

If you plan it, they will come. This may have been true in the past, but in the age of live-streaming and virtual meetings it takes more than a room...

Cineplex gives National Bank the VIP treatment

Cineplex gives National Bank the VIP treatment

It’s June, 2017 and Philip Leger, Assistant Vice President of Mortgage Development for National Bank of Canada, has a challenge on his hands.  In...

Transformative meeting technology engages event professionals simultaneously across time zones

Transformative meeting technology engages event professionals simultaneously across time zones

Our hottest feature in 2017 thus far had no Hollywood celebrities. There were no otherworldly beings, or even exploding sports cars. In collaboration...

Movie Theatres as B2B Event Venues: The Next Big Thing?

Movie Theatres as B2B Event Venues: The Next Big Thing?

Meetings are to exhibitions as cheeses are to wines: complementary stimuli that enhance the participant experience. With...